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SPARKLING BRETHREN

A skill passed on to generations and a legacy that speaks for itself – that is PMJ Jewels. No wonder, it carved out a significant niche for itself in the world of trade. With more than 50 years in the industry, the brand has been redefining itself through generations. It is obvious that the brothers, Kushal, Sanjay & Dinesh knew that their expertise alone can take the brand to the next level. Kushal, the eldest, stepped in first & the brothers followed. It has been undoubtedly a challenging journey for them. In conversation with Kushal who shares his experiences, ideologies and vision of handling the same along with his brothers.

Education
Since 1964, our family has been into jewelry designing. It was clear that I would be joining the business. Yet, I studied B.Com before joining PMJ.

The decision
It wasn't a decision I had to make, it was the only craft I wanted to learn. My brothers and I have always visited the manufacturing units, seen jewelry designs come to life. I noticed that every piece of jewelry wasn’t just an ornament, it was a joy for the wearer, which made me take up this line.

That extra perception
Behind each piece of PMJ Jewel is a story of passion and trust. The designs capture the essence and emotion of customers. Our award-winning artisans have crafted jewels for the many heartfelt moments over generations. In terms of operation and strategy, we are a team of over 100 members. The smooth collaboration between our teams is what helps us provide a comfortable and memorable experience to our customers. We have evolved over the years and we are now manufactures, wholesalers and retailers. We are considered pioneers in manufacturing and supplying ethereal designs to leading regional and national corporate jewelry houses, and retail chain format stores. Also, from a one store-firm in Hyderabad, the PMJ Group has grown across South India, Middle East and The United States of America making it a world-renowned name. We now have six retail stores and one P. Manoharlal Luxury Jeweller catering to all those who love exclusive jewellery designs.



Presence
Born in a family with generations of jewelers, the art and understanding has been in our DNA. However, over the years, as the fashion and the whole perception towards jewelry have changed, so is the approach towards making it. When I joined, I knew that I would evolve myself with the changing trends to make a difference. Therefore, many ideas have been implemented. One such idea was the launching of a new format store P. Manohar Lal Luxury Jewelry to serve niche clients India and Abroad.

Handling Competition Competition is inevitable and must be taken positively. There is no formula adopting which, we can avoid competition. However, I must stress that we are extremely customer-centric. We strive to give our customers an innovative jewelry shopping experience. One such is our Video Store through which customers all across the world can buy the PMJ Jewels from their house. We believe that customers are our family and to stay closer and serve our family better, we have 53 Customer Service Centres across Andhra Pradesh, Telangana, Tamil Nadu and Karnataka.

USP
It may sound like boasting, but I have to say this. Many of our customers come back to us, appreciating the quality of our diamonds. We believe, in a diamond the cut is everything. We select excellently cut diamonds that emanate perfect brilliance. With multiple manufacturing units across North and South India, we closely monitor every step in the jewelry making process and ensure each piece of jewelry passes through 20 stringent quality checks. All of them are 100% certified by various international certificate houses before they are handed over to the customer. We ensure that each PMJ Jewel is an investment for life.

Roles & Responsibilities
I take care of the sales as I have been always into retailing and dealing with the customers. I take keen interest in understating the interests of customers and showing them the jewelry at the stores, and giving them a personalised experience. Sanjay takes care of finances and purchase. He handles and manages the back office. Dinesh handles design and manufacturing, strategy, partnerships and marketing of the organization

Similarities and dissimilarities
Similarities and dissimilarities are part of parcel of any business team, be it with team members or brothers. However, we are united as far as the goal is concerned. That is what makes us different from the lot. So, we three are different yet united. We are very similar when it comes to passion for work, customer-centric mind-set and we are also obedient and responsible team players. The dissimilarity is- each of us has his own style of managing teams.

Handling Disagreements
Business is a team effort and wherever you have more than two people working together, disagreements are inevitable. I feel that disagreements are healthy as they allow you to think better. However, open communication, regular reviews among the board members, professional structure to build a brand which will last for centuries to come is what it needs to get the best out of disagreements.

Success mantra
Our mantra for success is based on two factors- ensuring that every customer receives the PMJ Group’s hospitality and making them a part of the PMJ family. We believe in raising the bar for ourselves, striving hard to ensure that we handcraft every piece of jewelry to perfection. We strive to make every celebration of the customer memorable.

Personal sneak peek
We are very dedicated to our business. But when not working, it is all about spending time with family. As I said, we are big joint family that is extremely religious and philanthropic. The women of the family host and conduct many charity events. The bond among all the family members is extremely strong, just like our business-relationship

 
 
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