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KEEPING THE FAMILY FLAG FLYING

He is out there in the market and knows exactly what direction he is heading. Meet Arun Bulchand, Managing Director, Bulchand Trading Pvt Ltd. Taking over the reins of his family business, he continues the legacy and does full justice to it. In a heart-to-heart with the man himself, we learned more about his work and journey.

Family Business
Carrying forth a legacy in itself is challenging. Our elders taught us that every single day is a new day and learning never ends. Years of experience and customer interaction have bought us here. We feel proud when a client recalls some fond memories at the counter.

Choice
I was always the black sheep of my family. I never dreamt that I would join retail business one fine day.
I was successful in my own event company which I ran along with a friend. But he suddenly packed his bags and headed to the US, leaving me with no option but to look up to my father. He offered to train me in the family business. It turned out to be the best decision. I joined family business in 1997 and sessions of rigorous training continued till 2003. My father passed away in 2006 when I was barely 28. I had to take this huge responsibility on my shoulders. With God’s grace, things fell in place.

Guidance From Elders
My elders always had a sharp eye for good merchandise. They always stressed- “Quality comes for a price.” You may take some short cut for success but that would be short lived too. Hence the maxim- There is no shortcut to success- remains etched in my mind. Our name has become synonymous with quality and we are proud to keep it that way.

Changes
Times have changed but the values have not. It is just the mold that is adapting to changes as no one wants to look outdated. Technology has an upper hand in development today and we are working with it.

Strategies
It is like a theory of evolution. We have to evolve to fit the market demands. The looks, merchandise, strengths, weaknesses, etc. - has to be reworked upon. We are here to meet the client’s demands. We do it with all pleasure.

Expansion
We have three stores – one in Abids and two at Banjara Hills, out of which one store Azira is dedicated to custom designed jewellery.

Pros and Cons
Everything looks beautiful from a distance. It has become a tough task to handle retail business because of many unforeseen changes occurring.
But does anything come easy in the world? If we face problems, we also receive applause too.

Role
From procurement to trading, research and development to travel, from compliments to critique, competition to clients, administration to interviews – I am involved in all aspects of the business and there is a lot of work to do.



Competition
We meet competition by staying alert to what is happening in the market, knowing our strengths and weaknesses. We lure our clients, spoiling them for choice. That is how we don’t let them think of other options.

USP
Variety and quality assurance.

Target Clientele
Anyone who is in a mood to splurge is my client. I am here to sell. My client is the main reason for my standing here. Families with upcoming shaadis, interior designers, homemakers and corporate staff travelling abroad fill my client list.

Online Market
It has definitely created a market for itself but still the touch and feel of a product happens only when you go out to shop rather than see it on your screen. A lot of clients tell us that we do online shopping as it is the in-thing but then coming back to our outlets and shop have their own charm.

Criteria
Location, price, size & approach are very important factors to be considered to set up a store.

Standards
We strive hard to keep up our standards by getting very choosy when we select and procure. Our main focus is on quality and no compromise there.

Staff
Half the battle is won if the team is good. Our employees have been part of our journey. Over the years, they have become members of our family.

Secret Behind Success
A satisfied client with a beaming smile is behind our success.

Training
Trying to be fit physically and alert mentally seems to be a good formula. We have to be on our toes to survive in this market. Today satisfying a client with an appropriate range they look for is not a cakewalk.

Turning Point
The takeover in 2006 post my father’s untimely demise brought a lot of change in me. I realised the actual meaning of the word ‘responsibility’. This probably has been a turning point.

Define Success
“Still aspiring for my signature to become an autograph.” I read this somewhere and it is stuck in my mind. However, I attribute my success to the foundation laid by my predecessors. I focus on what I want to specialise in. Perhaps, achieving my goals in time has seen me travel this far.

Hurdles
Partnership woes, ego problems with the old staff. Topping all this, was getting accepted by the market and society as I entered this field as a young and inexperienced man.

Juggling Roles
My wife comes from a business family too, so she knows that the men in business have erratic time schedules and no fixed routine of holidays or work. So there is hardly any problem. My kids know that these alterations in timings are a part of a retailer because genetically they are born with these traits.

Philosophy
The philosophy is not to go for shortcuts and that is the spine of our thinking process. Hard work and being adept at the art of making a client happy are what keep our name alive in the heart and mind of all.

Future Plans
Future looks bright. I want the Bulchand name to come up whenever a shaadi is decided in a family. Weddings are the most celebrated events in our country and they are naturally lavish. I would love to be a part of every family’s memory in the trousseau shopping spree.

 
 
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