SPICE ENTERTAINMENT RACE GADGETS DAZZLE WELLNESS TIPS RETREAT CUISINE FORECAST GUIDE CAREERS

Go to Vizag

   
HOME PHOTOS SONGS VIDEOS ONLINE ISSUE FEEDBACK CONTACT US
Availability of Books

Red Review

THE ETHNIC PALACE

Neeru's adds another feather to its cap. December 2016 saw the launch of its most magnificent retail outlet in the city yet: Neeru's Emporio on Road No. 36, Jubilee Hills. It is a vast space, opulently designed and spread across a whopping 30,000 sq ft. After over 45 years in the business and a presence in most major cities across South India and Maharashtra; this would be its most ambitious project.

“This store is dedicated to all our customers, who have been with us since the past 45 years. We are where we are only because of them” shared the director, Avnish Kumar. A Rajasthani-style sandstone elevation welcomes customers. Large chandeliers hang from the ceiling and the floor is gleaming Italian marble. Just when you thought it couldn’t get anymore luxurious, there is a waterfall in the center. A huge, 18 feet LED screen (the biggest in any retail store), will showcase their collections and shoots. A history wall outlines the brand’s journey since its humble beginnings as a shop started by a textile-loving couple.

Indeed, it feels more like a palatial museum and less like a store but wait: a handloom machine will be a fixture, with weavers working on actual custom orders in full view of all customers. Each order takes about 10 days to make.

A visit to Neeru’s Emporio isn’t going to be any ordinary shopping trip. This flagship store of sorts, will cater to ethnic wear for everybody, ages six and up, but it is so much more than that. This will be a museum of the iconic brand’s growth story, intertwined so closely to the story of women’s ethnic wear in South India.

Timings: 10:00am to 10:30pm | Contact: 040 66756666

 
 
red BUZZ
 
 
red LAUNCH
  • 7559_big-5
  • 11698_big-9
  • 44251_big-10
  • 56286_big-3
  • 60152_big-6
  • 63166_big-7
  • 68173_big-8
  • 80745_big-4
  • 83667_big-1
  • 88387_big-2
 
red MONTH
 
 
 
 
HOME
PHOTOS
SONGS
VIDEOS
ONLINE ISSUE
CONTACT US
  HAUTE
LIFE
WOMEN
  SPICE
ENTERTAINMENT
RACE
GADGETS
DAZZLE
ART
  WELLNESS
TIPS
RETREAT
CUISINE
FORECAST
GUIDE
 
SUBSCRIPTION
 
© 2011 RED MAGAZINE. All Rights Reserved.