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Red - Genx

HIS RACE TO GLORY

Fabric- an item to which the word enough does not apply. C’mon, let us admit that the joy of buying it never gets over. Have you ever come across a woman who doesn’t enjoy mixing-and-matching, playing with colours and trying out various blouse designs to team with saris? Offering all that that satisfies the feminine whims and wishes is Sowbhagya. The credit of building this mighty place goes to Y.Naga Ashish, who just in a short span of time, made the outlet a go-to-place for all those matching dilemmas. So, what’s his story? Read on...

EXCERPTS
The First Step
I took to the world of fashion soon after my B.Tech. I grew up amidst textures, scents and colours. I am from textile traders family. I set up a 500 sq.ft. store, Sowbhagya Matchings. To our absolute delight, it gained instant popularity.

Windfall
I was certain that our extensive collection would be an irresistible lure for fashionistas, but I did not except such an overwhelming response. Encouraged by this, I set up a 4,000 sq.ft.-Sowbhagya Multi Matchings in 2017. As far as my knowledge goes, in the entire state, ours is the biggest and most sprawled out outlet.

Selection & Collection
Our trade gives us opportunities to travel and meet people of all colours and creeds. I network and keep track of what is in demand.
I am choosy and have an eye for detail. I handpick my stock. So, my shop is full of latest collection and the best selected items.

Changes & Challenges
Demonetisation and GST regime did take a toll and put us under pressure. Demonetisation reduced the number of footfalls. In fact, we wanted to go for an expansion in last year, but demonetisation threw us out of gear. We opened our 2nd store in Feb 2017. Then came the GST. Customers’ reluctance to pay that additional 5% made us add that ‘pinching extra’ in the product cost. Thus we solved the problem.

Spotting the Pulse
I am adept at understanding the popular taste. Earlier, people used to prefer red, blue, green and maroon but now they try out peach, brown, grey and nude. I notice that they prefer Banarasi and Tussar silk fabric these days.



USP
What makes us different from others is that we don’t repeat any design, however popular it may be. We customise patterns on fabric, following the customer’s taste. This makes our fare exclusive. We have 10 to 15 colours in every design. You won’t get this range anywhere else.

Team Spirit
I could build a well-knit team. We are 40 people working here. They are thoroughly trained & know what the customer wants. I understand the problems they face as I work along with them. At the same time, I give them adequate freedom to learn and improvise. These are the people whom I can call and tell, “I can’t make it to the shop today. Can you run the show for me?” The show goes on even in my absence. They know my working style.

Varied Experiences
All of us face rude or angry individuals at one point or the other. How you handle the situation is what defines your trade acumen. Handle it well, you are bound to have the customer coming to you again, otherwise, there is every chance of his turning away from you forever. You must lend a patient ear to them as an unhappy customer is always the most honest. It gives us opportunity to learn about our lacunae and set them right.

Inspiration
My parents, Mr.Y.Jai Baba & Mrs.Y.Dhana Laxmi are my strength. My father handles the accounts and my mother, who is a homemaker, drops in to look into the maintenance of the store. They made me believe that I could achieve anything with determination and dedication. I aspire to be like my father, who is always at peace with himself and selfless. He has gone through many ups and downs. He cares for everyone who comes into his contact. We are like friends and all our decisions are collective.

A Tip to the Peer
Gain adequate knowledge of the trade before diving into it. Be open to learning. Build good relations with your customers and be ready to face challenges and changes.

Future Plans
To get married. We have some big plans for the store. Right now, the groundwork is going on.

A LEAF OUT OF HIS DIARY
6:00 am: Wake up
6:30 am to 7:00 am: Walk & Gym
7:30 am to 8:30 am: Business discussions with parents
8:30 am to 9:30 am: Breakfast
9:45 am to 1:00 pm: At store
1:30 pm to 2:30 pm: Lunch
2:30 pm to 6:00 pm: At work
9:00 pm: Back home
9:30 pm: Dinner
10:30 pm to 11:30 pm: Review of the day and plan for the next.

HIS FAVOURITES
Cuisine: South Indian
Colour: White
Actor: Surya
Movie Genre: Comedy
Holiday Spot: A resort where
there is no Wi-Fi & mobile signal
Attire: Formal wear
Quote: Always be positive
Song: Inspirational ones

 
 
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