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TRI COLOUR SOARS HIGH

Tricolour has come into the real estate business with a promise to provide cost-effective and qualitative services to the common man. They are known for their accurate market surveys and providing the right information. The company is taking giant strides not only in the real estate world, but also in other fields like education, health and entertainment. Mr.Chandan Kumar Jha, CMD, Tricolour Properties Pvt.Ltd., Tricolour Group, says that the firm provides a good platform to young men and women in various sectors to showcase their skills and prove themselves. In conversation with the man on the mission...

You are into real estate, education health and entertainment (films). What is your role and responsibility?
My responsibility begins from the word ‘go’ and ends only after reaching the project to a logical conclusion. We promote open plots, besides dealing with housing. We are on a health mission and will consider ourselves successful, only when our goal of a healthier India is achieved. We want to reach education to the last child in the society, enabling him/her to pursue a good career. While on animation and films, we want to use all our skills to provide the best entertainment.

Why the name Tricolour?
Basically, our logo contains three primary colours- red, blue and green. We can attain any colour by mixing these colours. So as denoted in the logo, we want to leave our mark in as many sectors as possible.

Please tell us about the birth and progress of this brand?
We floated the company on 10th Feb 2010 with a project titled Los Cabos and we progressed launching a new project every year. We entered animation sector in 2015. This was soon followed by setting up schools and a hospital. Later, films too came into the fold of ‘Tricolour’.

How do you manage companies of varied profiles at various places?
We have posted the right personnel for the right job who can handle the tasks quite efficiently. Hence, we have a very well-oiled mechanism in place.

Which is the toughest and easiest venture to manage?
To be frank, conceptualising a project is tougher than executing it. Thank God, the entire team, including me, is dedicated and passionate. We are constantly innovating, besides improvising on the existing projects.



What are the challenges peculiar to each of these fields?
In real estate, the biggest challenge we face is finding and selecting a good location & making it available to the customer at an affordable cost. For the education sector, it is very important that we educate the child in such a way that he/she is ready to face the competitive world and survive. We strive to provide affordable yet good health care for all classes of people.

What are the sops you offer to your employees?
We don’t believe that livelihood is just about providing employees with enough to fulfil their basic needs. In addition to offering them the best pay, we give them other recreational benefits. This ensures a good bond between the company and the employees. So far, we have provided employment to more than 1,500 people and our aim is to make it cross 5,000 by 2020.

Demonetisation & GST affect you?
We respect all the decisions taken by our government. Most of our deals are done directly through banking, so demonetisation and GST did not make a difference in our functioning. Moreover, our skilled staff can efficiently tackle these issues.

What are your CSR activities?
We, at Tricolour, are committed to serve our nation. We have an NGO team in place which handles various social welfare programmes to help the needy and poor. I am thankful to all the members and volunteers for their relentless efforts. I specially recall the yeoman service they rendered during the recent floods in Bihar. Tricolour donated Rs.50 lakhs.

How does the City of Destiny respond to your ventures?
Vizag too, like all other cities, responded to our projects with great zeal and enthusiasm. Our team is accomplished and can turn any city into a coveted destination.

Advantages and disadvantages of running multiple ventures?
Advantages and disadvantages go hand in hand. What makes any company stand out is how it turns its disadvantages into advantages. We achieve it by planning ahead and executing the projects to perfection.

One success story...
There are many success stories to our credit. The most successful one is reaching out to over 27,000 happy customers with our value-added services.

Future plans
A residential villas project is in progress in Hyderabad.

REACH IN VIZAG
The firm operates from four cities- Vizag, Hyderabad, Darbanga and Patna. Mr.D.V.S.S.N Raju, Project Director, Vishakapatnam, takes care of company’s realty ventures across the state. He oversees all the land related deals, right from purchase to development and sale.
“Generally, in this business, firms buy land at a lower cost and sell them for a higher rate with the intention of making quick bucks. But we do not do that. We only go for a bare minimum margin on the deals because we limit our overheads. We do not splurge on advertisements and marketing. Moreover, we develop the land ourselves instead of giving it to a third party. That is how we are able to provide plots in Denkada at good rates,” he says.

 
 
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