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SWATHI ON SUCCESS TRACK

It was a bright morning. A sea of visitors floated into the corporate office, no less than 1500. Because rarely come days like these of dual celebration. While Mr.Krishna Reddy turned 55, his fondly nurtured real estate trade of Swathi Promoters turned 13. Employees from all branches converged in Vizag. Over the years the saplings had turned into trees, whose thick cover lines MVP and Seethammadhara. Educations sponsored had turned into diplomas. And bird baths quenched the thirst of winged visitors. But if it has to be known truly, Swathi Promoters must be known for the value it added to the development of the city that now emerges as one of the fastest growing cities in India. Looking back as affectionately as resolutely looking ahead, Founder Krishna Reddy, MD Ramesh Reddy, and ED Suresh Reddy are all hopes, quotes, and joy.



I FOLLOWED MY VISION:
KRISHNA REDDY
A zest of an unidentifiable nature seems to have captured the benevolent leaders of Swathi, who, come any calamity, are the first to extend help. Giving back to society in whatever occasion possible is a trend followed by Swathi family. To the father, Krishna Reddy success is an amalgamation of both vision and teamwork. “Vision is important,” he says, “and equally important is the unity among people who put their heart and soul into achieving it”. The patriarch stresses on two basic principles on which he runs his life and his ventures. In his own words….“First, I look at our company as a magnificent tree under which not only our customers, employees and patrons but also my own family takes shelter. Hence, its welfare is of paramount importance to me. Secondly, just like tax is paid on income, we also have to pay back to the City that helped us design our Destiny. Hence I insist on social welfare initiatives.”

The initiatives
Every year, as soon as summer announces its arrival, we ensure that buttermilk is arranged for fellow beings and bird baths for winged ones. School season arrives, and around 60 to 70 scholarships are given to needy students. When summer starts to bid goodbye and Ganesh idols arrive, we make sure the idols arrive in clay. Around 50,000 clay idols, in this effort, are given away free of cost. This serves twin purposes. One, we send an eco-friendly message to masses. Secondly, impoverished artisans are given livelihood as we entrust them with the task of creating ‘Gods’. We supply them with fine mud and it takes at least 2 months for them to make them. Prior to that, we assign them the task of making clay bird baths. Helping hand
Of course, not all years are so smooth, and some years have the hard luck of being the bringers of calamity. In these times, every ounce of help is the most pristine. We only play our part. When swine flu hit the city, we arranged for 25,000 packets of preventive homeopathic medicines. After Hudhud, we gathered in numbers to clear them. We set up food distribution centres. By the time the authorities arranged for help, our pulihara packets had already reached the needy. Saplings, no less than 10,000, were planted.
The team has also been constantly supportive to the disadvantaged. Last month, we supported red for screening Saaho, proceeds from which went to obtaining wheelchairs for the disadvantaged.

Home and work
With our entire family involved in one business, the dividing borders between home and work tumble down. Every evening I sit with my sons to take stock of the situation, review the day’s happenings and plan the ensuing day.

Prerequisites
More than investment, it is faith that strengthens the foundation for any edifice of business. Thankfully, we have earned good will and faith of people.

Success Mantra
I always approach a venture as if I am taking it up for my own use. I put myself in the customer’s shoes and my relationship with him remains unchanged once I strike a deal. Till date we never had a client complaining.

Future plans
I wish to see Swathi family grow tenfold. We plan to spread to Chennai and Bangalore.



CREDIBILTY IS THE CRUX
RAMESH REDDY
For someone who saw scope for genuine players in the once corrupt business of real estate, the elder son believes honesty to be their biggest strength. To Ramesh Reddy, it is the credibility that reaches you to the finishing line. Ask him how he assesses the evolution of Vizag, here are his remarks.

Winds of change
The major indicator of change in Vizag is the traffic. A lot of traffic means a lot of people are coming in, a lot of employment is being generated. Vizag has developed a fresh metropolitan culture. A lot of us are settlers who have come from outside and brought with us development and a mutual love for peace. A 32 km long stretch of beach does that- it makes people really peace-loving.

...in the industry: Back in the day when we started, real estate was not a good line to be working in. It was fraught with lot of loopholes and problems. Indeed, it was anything but reliable. At that time we faced quite some hurdles. Since we would not sell an area before getting proper approvals, our cost of 1 sq. yard of land would exceed the cost of the illegally sold land right next to our properties. But once the RERA Act was implemented, the real estate industry got the transparency it was lacking. Along with it, buyers became aware. This completely changed the market scenario. Today even if a seller tries to do something unethical or out of the book, he is instantly discouraged by the buyers themselves.



IT IS ALL TEAMWORK:
SURESH REDDY
The younger son, Suresh Reddy, holds immense gratitude and pride for the team that has helped them complete 66 ventures within 13 years (a record in the industry). “We take decisions as a team and we also celebrate achievements with an equal zeal,” he says, with a smile.
Suresh also affirms that it is their consistency that made them build an unshakable tower of trust. Perching comfortably on it, he foresees the productive years to come.

Plans for the future By the grace of God, we have been on board with about 66 ventures. We plan to reach the milestone of 100 as early as possible. We plan to streamline our activities in Hyderabad in a bigger way, & then turn our focus to Bangalore.

Remote control
Long distance & remote controlling is not a hindrance. A highly committed team is our biggest asset. We are confident that we can handle our projects anywhere. We no more fret over the long distances and the big sizes of the projects.

 
 
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